Racial and Ethnic Approaches to Community Health (REACH)

REACH is a national initiative vital to the Centers for Disease Control and Prevention’s (CDC) efforts to eliminate racial and ethnic disparities in health. Through REACH, CDC supports awardee partners that establish community-based programs and culturally-tailored interventions to eliminate health disparities among African Americans, American Indians, Hispanics/Latinos, Asian Americans, Alaska Natives, and Pacific Islanders.


Our REACH Work

Equity Matters, Inc. is one of two Place Matters teams supported by REACH funding to enhance the of social media tools to their PLACE MATTERS work. The overarching goal of Equity Matters’ Internet strategies project is to support the reduction of cardiovascular disease, diabetes, and infant mortality incidences in Baltimore through the use of social media to create awareness and provide information about these chronic conditions. Building on traditional community outreach methods – i.e., disseminating flyers, in person meetings, phone calls, etc. – this team also connects with community members using Facebook, Twitter, and email, all of which are tied in to this website. This multifaceted approach has enabled Equity Matters, Inc. to have an impact on their community’s health. As part of its activities during the final year of this project, the team will focus on implementing a social media campaign that specifically targets the three chronic conditions, and they plan to document their progress by highlighting notable experiences and success stories.